With 10,000 baby boomers turning 65 each day, the aging services field has been hard at work preparing new products and services.  Current practices aim to bring to senior living the kind of comfort and amenities enjoyed at hotels and resorts.

But what if these efforts are misdirected?

Jill will take you on a journey of multiple mindshifts – interweaving research on aging, ideas from influential leaders and her own failures and successes as a senior living leader. In this thought-provoking presentation, she digs deep into the often unrealized impact of ageism and ableism, explores the current culture of stagnation, paternalism and surplus safety and pushes back against the curated experiences and catered-to lifestyles promised by hospitality-based senior living.

In its place Jill proposes a deep disruption – one that frames residents not as consumers, but citizens, that reshapes the role of leaders, and focuses not on amenities but on creating vibrant community cultures of growth, meaningful purpose and belonging